Cultural Heritage: Innovative Audience Development is a Project designed and development by Economía Creativa in the context of the European Year of Cultural Heritage 2018.

It is an ongoing and ‘live’ Project with the following objectives:

  1. Identifying and sharing cultural heritage audience development best practices, with special focus on those cases which address social inclusion and accessibility of heritage sites and heritage projects
  2. Facilitate the Exchange of knowledge across Europe and beyond on how cultural heritage can be a catalyst for sustainable and inclusive development
  3. Provide guidelines and tips for cultural/heritage managers, entrepreneurs, civil servants and other key stakeholders on how to develop their audience development strategy and create digital storytelling content to engaging with their audiences.

In the framework of this Project and the objectives mentioned above, we look forward to developing fruitful cooperations with both public-private institutions and key stakeholders from Europe and beyond.

As an ongoing Project, we look forward to receiving your contribution! Do not hestitate to contact us to share your cultural heritage audience development best practice! 

Project Team:

Antonio Carlos Ruiz Soria, Principal Researcher & Coordinator

Justyna Molendowska-Ruiz, Senior Researcher & Communication Officer




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